Roy Keane helps launch Irish Guide Dogs for the Blind Supervalu SHADES 2010 campaign
On Thursday, 29th April 2010, our patron, Ipswich Town Manager and Irish football legend Roy Keane, officially launched the annual Irish Guide Dogs for the Blind / Supervalu SHADES campaign.
The campaign, which focuses on raising funds for the provision of guide and assistance dogs, commences nationwide on Monday, 3rd May 2010.
Speaking at the launch which took place at the Mount Herbert Hotel in Dublin, Roy said; “I’m very happy to continue my support for Irish Guide Dogs for the Blind Supervalu SHADES 2010 Campaign. The positive impact that a guide dog or assistance dog can have on an individual or a family is inspiring. I admire the tremendous selfless effort put in by their staff, volunteers and partners in making a difference to others. It gives me great pleasure to be able to support the team by lending a hand and I’d encourage the public to do the same for this worthy cause.”
Also in attendance were representatives of our campaign sponsor, Ciaran Levis, Sales Director for Supervalu explained: “Supervalu is delighted to be launching its support for the Irish Guide Dogs for the Blind /Supervalu Shades campaign today with Roy Keane. With 192 Supervalu stores spread across the country, our retail partners see first hand the fantastic work that IGDB do to provide services to people who are blind or vision impaired and families of children with Autism out in the community. Supervalu has a long and distinguished history of being at the heart of Irish communities and we believe with this partnership, we can really help to make a profound difference to many people’s lives right across the country.”
Throughout May, SHADES pins will be available for purchase in most Supervalu stores as well as through IGDB volunteers in shopping centres and outlets countrywide. Pins cost €2 each. Donations can also be made by simply texting the word ‘SHADES’ to 57252 or on our website (Donate now).
Our Chief Executive, Padraig Mallon, said: “Our SHADES campaign is one of the highlights of our annual fundraising calendar. It makes a significant contribution to our income each year. Raising funds is a challenge at present but the winning combination of Roy Keane and Supervalu means that we can be optimistic about this year’s Shades result."
"Our commitment is to continuously increase the numbers of people who are trained and supported by our organisation, to do this we need to raise additional funds. We very much welcome the support of the public, whether that be financial or by volunteering their time to help our team continue changing lives for the better.”
In the top photograph, Roy is seen with children from the St Mary's National School (John Mulcahy; Marcus Boggan; Brian Cuddy and Fiona McNulty) and from the Teresians (Anna McDonagh; Anna Twomey and Orlaith O’Donnell).
Directly above, puppies-in-training Verna and Tonie keep Roy busy during the photo session at the launch.
Alongside, Roy and Verna are featured with our sponsor's representative Ciaran Levis (Sales Director: Supervalu) and our Chief Executive, Padraig Mallon.
Members of the public who would like to assist us through volunteering during our SHADES campaign can contact Bernadette Healy on lo-call 1850 506 300 or e-mail shades@guidedogs.ie.
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